Marketing issues
One real event at a time, read down to “so what should a 100-visitors-a-week site actually do?” Every post lists its sources and the date the facts were checked — no sources, no post.
- 2026-08-04KO available
AI Overviews cut top-ranking pages' clicks by 58%. Zero clicks is the new normal — now what?
Study after study shows click-through rates collapsing on searches where Google's AI Overviews appear, and Google has shipped five updates meant to send traffic back to publishers. The currency of search is shifting from clicks to citations — and for small sites, that shift is oddly good news.
- 2026-08-04KO available
The EU's AI transparency law took effect August 2 — unlabeled AI text can now mean a fine
Article 50 of the EU AI Act, the transparency rule requiring disclosure of chatbots and AI-generated content, became enforceable on August 2, 2026. It applies based on where your readers are, not where you are — so a solo blogger outside the EU can still fall under it if EU readers see the content. Fines run up to €15 million or 3% of worldwide turnover.
- 2026-08-04KO available
The growth hacking pioneer's experiment tool is gone. The archive next door is thriving.
GrowthHackers Experiments was an experiment-tracking SaaS built by the people who coined the methodology. Its URL is dead now, while a community that only accumulates records keeps growing — and that contrast carries a lesson for solo marketers.