If the people who coined the term "growth hacking" sell an experiment-management tool, that tool ought to survive. It was built by the methodology's originators, shipped with ICE-score prioritization and shared North Star Metrics, and started at $99/month. The sales pitch: every learning stays safe and visible, no matter who leaves the team.
As of August 4, 2026, the tool's address doesn't load. growthhackers.com/experiments
redirects to another domain, and that domain doesn't resolve. What remains on the
GrowthHackers homepage is community, education, conferences, and consulting —
all human services, no tool.
Next door, no tool — and very much alive
Over the same years, Indie Hackers survived on the opposite strategy. It has no experiment-management features. Instead, founders publish their products' revenue timelines, and those numbers are verified through a Stripe connection — they're trusted precisely because the author can't edit them. By one community analysis, verified products number over five thousand. What it sells isn't a tool; it's a record.
The reading: tools get copied, records can't be
The features of an experiment tracker — forms, scoreboards, kanban — can be cloned by anyone, and free Notion templates already do most of that job. But "three years of experiment logs, published with the failures left in" can only be copied by someone willing to live those three years. A tool's value peaks on launch day; a record's value compounds daily.
What's certain and what isn't — I could not find an official announcement of when or why Experiments shut down. Everything above is limited to what the August 4, 2026 access check and public documents show. The honest claim is "it's gone now," not "it failed."
If your site gets 100 visitors a week
For a solo marketer the conclusion is single: don't spend time buying or building experiment tools — spend it accumulating experiment records. Even a single spreadsheet works, as long as you ① write the success criteria down before seeing the results and ② keep the failures, dated. That record becomes an asset nobody can copy. It's also why this site's lab stopped adding features and committed to logging 30 experiments first.